One day soon, construction design will be automated: the technology is available. The engineering services consultants in construction will be faced with a disruptive transformation when they cannot charge for their core business. Their customers are also subject to contextual changes, which leads to new expectations of their suppliers, typically sustainability. The situation with new tools, new customer needs and an outdated business model is a paradigm shift that requires engineering consultants to revisit their basic business concept.
This project builds understanding of the business development of engineering consultancies and clarifies how it leads to increased ability to collaborate with customers for increased sustainability. An industrial PhD student LTU-WSP will be recruited. The theoretical base is: Design-driven innovation, Design automation, Stehn-Brege's construct of business models and the manufacturing industry's platform theory. WSP contributes resources and empirics from the major investment Platform 5 on automation, which is carried out in collaboration with customers in house building. The work is based on automation in three tracks: routine tasks, prepared customer offers and Big data. WSP and LTU are eager to develop this knowledge in support of the transition of the industry, which also has led to a joint adjunct professorship.
The project primarily addresses the theme Value chains and business models, but also Knowledge and competence. The project addresses three of the theme areas of impact goals: Digital transformation, Lifecycle perspective and Knowledge development and renewal.
Through LTU, Sweden is a world leader in implementing the manufacturing industry's logic in construction, for products. The project will develop and test the corresponding logic for services, test it in operations, and thus be an important contribution to a digitally conditioned system change for collaboration. To our knowledge, this is a first anywhere.
Project leader: Dan Engström, WSP